SEO

Clear structure, sound technical foundations and useful content that help people find your business.

Overview

Search work starts with a website that people and search engines can understand. I look at the technical foundations alongside the content: what each page is for, how the pages connect and whether they answer the questions your customers are asking.

The work can be a focused review, fixes to an existing site or ongoing support as you build out your content. I also consider what happens after someone finds you, so useful traffic has a clear route to an enquiry, purchase or next step.

Site structure, indexing and technical checks.
Page titles, headings and internal links.
Service, sector and location content.
Performance, usability and ongoing content improvements.

Why I’m a good fit

I can connect recommendations to the practical work needed to carry them out. My background spans WordPress, development, content structure and design, so I can investigate an issue and make the changes it needs.

For InnoFund, I built a Knowledge Bank suited to substantial articles, service and sector pages, and an innovation map that connects regional hubs with relevant content. The work also included sitemaps and clearer routes through the site.

I’m interested in useful content and a website that earns its place in the search results. We’ll agree the audience, priorities and measures that matter to your business, then review what needs attention as the site develops.

FAQs

Can you guarantee a first-place ranking?

No. Search results depend on competition, the query and factors outside any one website’s control. I can improve the foundations, content and user journey, and review the results with you.

Do I need a new website first?

Not necessarily. We can begin with the site you have and identify the changes that are likely to be useful. A rebuild only needs to enter the conversation if the existing setup is limiting the work.

Is this a one-off job or ongoing work?

It can be either. A technical review or a group of page improvements can be a defined project. Regular content, maintenance and review can be covered by ongoing support.

Can you help a local business?

Yes. We can look at the places you serve, what people need to know and how the website explains your relevance to those areas. The content should be useful to the people searching there.