Creative

Good creative work starts with an idea worth expressing. I help turn the character of your business into a visual identity and the practical things you need to use it: a logo, a colour palette, a poster, product imagery or a set of assets for your website.

That can be a new brand, a refresh of what you already have or a single piece of design with a clear job to do. We’ll look at the audience, the message and where the work will appear, then build a consistent direction around them.

• Brand identity, logos and colour palettes.
• Posters, flyers and other print design.
• Digital campaign assets and website graphics.
• Product imagery and a consistent visual style.

I can carry a creative idea through to the places it needs to work. My background covers both design and website development, so I consider how a brand looks and how it behaves across the finished experience.

For My Oud Box, I created the logo, colours, product imagery and website design. The logo grew from the idea of finding a signature fragrance: a simple, signature-style mark with the familiarity of a fashion brand. The imagery brings fragrance ingredients into the way the products are presented.

For InnoFund, I translated an existing identity into a cohesive online design language. Whether we’re starting fresh or building on established work, I’ll get to know what you’re trying to say and make the design fit that purpose.