InnoFund

InnoFund helps businesses find and access innovation funding. They needed a website that brought their brand together, explained specialist services clearly and could grow with the business as it moved into Ireland.

I built a custom WordPress website and theme, with bespoke code organised in a child theme and MU plugins. The work covered the UK and Ireland sites, service and sector pages, a long-form Knowledge Bank, an innovation map, InnoFund Reels and a custom R&D tax calculator.

Behind the public-facing pages, I connected forms directly to HubSpot and built a custom advertising and traffic-tracking tool. The aim was to connect the whole journey: discovering InnoFund, understanding the opportunity and getting in touch with the right information.

I treated the site as a connected business tool. The design, content, interactive features and integrations needed to feel like parts of the same system, with a clear reason for each one to be there.

One brand, two markets.

I translated InnoFund’s existing brand identity into a cohesive online design language: typography, colour, page layouts, navigation and reusable components. The Ireland site uses that same foundation, with its own market-specific content and services.

Give useful content room to work.

Long-form articles and knowledge-led content were a strong direction for their search strategy. I built a dedicated Knowledge Bank to support substantial guides, with a structure better suited to that content than a standard page or blog entry.

Service pages and targeted sector pages make it easier to explain how the support applies to particular businesses. The innovation map adds another route in, connecting key innovation hubs with location-specific content. The search work also included modern XML sitemaps and an llms.txt file to describe the site’s content for AI tools.

Make the next step easy.

InnoFund Reels brings short expert videos into the website in a familiar, continuous viewing experience. Think business Netflix meets TED Talks: easy to start watching, easy to move to the next insight, and connected to the services being discussed.

The R&D tax calculator gives businesses an initial sense of the opportunity before they book a consultation. It turns an abstract question into something they can explore, then offers a clear route to speak to the team.

Connect the website to the business.

Direct HubSpot integration puts form submissions into the team’s existing workflow. The custom tracking tool follows where traffic comes from and where it goes, giving InnoFund more useful information for marketing decisions.

Keeping bespoke functionality organised in the theme, child theme and MU plugins provides a foundation that can be maintained and extended as the business grows.