# My Oud Box

Source: https://stephenjames.uk/portfolio/my-oud-box/

Last updated: 2026-10-25

Brand identity, fragrance imagery and a custom WooCommerce store for an exotic fragrance business in Portsmouth.

My Oud Box sells exotic fragrances in Portsmouth and online. I created the brand and its eCommerce store: the logo, colours, imagery and website design, through to the functionality that helps people find a fragrance and come back for more.

I built the shop on WordPress and WooCommerce, with a heavily customised child theme for the design and MU plugins for the bespoke functionality. That included a loyalty points system for both in-person and online purchases, custom email funnels based on activity on the website, a fragrance-finding quiz and a build-your-own box set experience.

I also created all of the product imagery, highlighting the ingredients that go into the fragrances. The visual identity and the shopping experience were developed together, so the brand feels consistent from the first impression to choosing a box of oils.

## The Approach

### A signature for a signature fragrance.

The logo started with a simple idea: finding your signature fragrance. I wanted the mark itself to feel like a signature, with the simplicity and familiarity of a fashion brand. That idea informed the logo, colour palette and the way the brand appears across the site.

### Give scent a visual language.

You can’t smell a fragrance through a screen, so the imagery needed to do more than show a bottle. I created images around the ingredients in each fragrance, giving customers a visual way into the product and building a recognisable style across the range.

### Help people find their fragrance.

The [Find Your Fragrance quiz](https://www.myoudbox.com/find-your-fragrance/) gives customers another way to explore the range when they’re unsure where to start. It brings some guidance into the shopping journey, rather than leaving everyone to work through a catalogue on their own.

### Make a box feel like a personal selection.

I built custom product navigation for the [Luxury Oil Box Set](https://www.myoudbox.com/product/luxury-oil-box-set/), helping customers put together their own selection of fragrances. It’s designed to encourage discovery and make adding more fragrances feel like a natural part of building a box.

### Connect the shop to the next visit.

The loyalty system covers purchases made in person and online, so both sides of the business can reward returning customers. Custom email funnels use on-site activity to shape the follow-up. These features sit in MU plugins, with the child theme handling the shop’s presentation and design.

## The Result

A complete brand and online shop, from the signature-style logo and ingredient-led imagery to the tools behind the shopping experience. Explore the website, fragrance quiz, box builder and product images below.

## Gallery descriptions

- The My Oud storefront: a signature-led identity and product imagery built around fragrance ingredients.
- Find Your Fragrance: a custom quiz to help customers discover scents that suit them.
- Build Your Box Set: a custom way to browse fragrances and put together a three-oil collection.
- A signature fragrance, a signature identity. The logo was designed to feel simple, personal and familiar to a fashion brand.
- Ingredient-led imagery: bringing the character of each fragrance into the product design.
- The same visual language across oils and sprays, with the ingredients setting the scene.
- Product imagery created to make an online fragrance collection feel distinctive and inviting.